Week 11 - Amazon Whisperer

·   Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

• My current revenue drivers are the service and product I offer to my customers. My service offers meals to a market that struggles with medical issues that restricts their diet daily.

·   Describe what kind of product offering you believe should be next. What's the next thing your customers want?

• Well considering that I offer a service along with my product, I expect my customer base to be interested in some type of supplement/vitamins and/or meal replacements.

·   Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

• Offering a meal replacement shake/smoothie can offer my customers an easier and more “handy” alternative to eating on the go. Instead of ordering a full meal, customer can order a shake/smoothie with same hearty and natural ingredients offered in our meals; protein, vitamins, anti-oxidants, fiber, and even energy.  

·   Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

• Since my next addition to my service will be freah ans wholesome meal replacements, Amazon will not have a similar product that portrays all of the additives FoodRX will add to their up and coming alternative foods line.

·   What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

• Customers will express how easy, handy, and on-the-go this new addition to FoodRX is. Aside from convenience, they will express how the fresh ingredients have a great flavor. Usually what a customer may complain about is the price of the shake/smoothie. As many may know, fresh and natural ingredients are more scarce and usually mean more expensive. Another complaint, it the lack of variety. Trying to sustain a number of fresh ingredients, is difficult and expensive as well. The life span of freshness is fairly short, preventing FoodRX from having a greater number of natural ingredients.

·    Describe what design/usability changes you'd make to the product.

• Design of the product will continue to have the same motto and logo, for reference of the brand being represented. Changes to the product would only include the packaging and marketing strategy.

·   Describe why you think this product would make a good addition to your current product/service offering.

• I continue to believe that having an alternative, such as, a meal replacement on the go, will help my brand recognition and open my target market.