Week 10 - Reading Reflection

1)     What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

Participating in an entrepreneurship class as revealed to me the many aspects of creating a business. Although, finances are part of a creating a business, I never put into perspective that applying entrepreneurship principles must be incorporated with profitability and margins. Where a company stands is extremely important when deciding paths for products, market shares, and any additional inventory that would like to be added to a product line.

2)   Identify at least one part of the reading that was confusing to you.

I was surprised to learn about pro-forma’s during this chapter of business finance. I have yet to be introduced to pro-forma’s in the few years I have taken financial courses.

3)      If you were able to ask two questions to the author, what would you ask? Why?

Is their other core financial principles that would be present in the main stages of creating a brand?

Is the information provided in this chapter safe to use when conducting any organization decisions?

4)    Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I did agree with the authors perspectives on the over chapter. It was definitely nice to read how a professional addresses and directs a business from such a perspective.