FoodRX
Opportunity:
FoodRX works with
the community. The more medical issues arise the more dietary restrictions
weigh on the common individual. The need for wholesome, clean meals is becoming
more scarce as the evolution of chemically grown foods concentrate the market. GMOs,
and lab raised produce, as well, as vegetables are becoming more common. Fresh
and natural ingredients are soon to be thing of the past. FoodRX serves the
greater part of the community, providing an easy and convenient way to meet
nutritional needs. Many customers rave about the service provided by FoodRX. It
is safe to say that a service like FoodRX is a big opportunity, a way to help,
address, and relieve customers of their daily struggles. As long as there are medical
issues needing to be addressed in relation to a person’s diet, FoodRX will
continue to have a window of opportunity.
Innovation:
FoodRX is a
service provided to those who struggle with medical issues that ultimately
affect their dietary needs. FoodRX creates a relationship with the customer through
referrals and client meets. Through this initial meeting, the customer will
express to FoodRX representatives what they may be dealing with and how FoodRX
can help with the area they may be struggling with. Questions can range from: I
have trouble finding gluten-free ingredients to add to my foods? What can I add
to my diet that can substitute nutrients from red meat? Etc.
We then format
an ideal meal for them, and educate them on how this meal is constructed, what
is consist of, and what each ingredient may be composed of. We explain how and
where we obtain our fresh foods. We try to educate our customers as much as possible
so they can become aware of how FoodRX can make their lifestyle easier,
healthier, and full of mental and physical benefits. FoodRX makes money on
customers coming in and customizing their meals. We provide a one-on-one
evaluation of each client per case. The customer then decides if they would
like to give FoodRX a try in providing their body the benefits offered by our
service.
FoodRX sells
individual meals, weekly subscriptions, as well as, shakes/smoothies.
Each meal starts
at $12 and may rise depending on extra additives. A 5-day meal plan, 1 meal a
day, runs about $55, depending on additives. Our shakes/smoothies run $8 a
piece, also depending on any extra additives, such as, energy, anti-oxidants,
green tea, and/or immunity.
Venture Concept:
Customers will definitely be inclined to
switch to FoodRX. The market for this type of service is very competitive.
Getting customers to begin using our service would be easy once they learn what
the company is about and how it is that we operate. Possible competitors are local “healthy eats”
that serve more or less the same market. However, what sets us apart from
others is our ability to work with medical professionals. We are approved by physicians,
specialist, and nutritionist. However, possible
weaknesses of FoodRX is the ability to obtain the freshest ingredients
possible, as well as, the lack of variety when it comes to different
combinations of food components. Packaging establishes the look, and the association
customers to have to the FoodRX brand. Prices are in mid-range considering that
the meal plans are custom and are approved from various types of medical
professionals. Distribution through channel marketing is extremely important in
this line of work. FoodRX distributes the majority of its customer awareness
through medical practices. Ultimately, referrals to patients from their practitioners.
Through customer support we obtain business through word of mouth and usually
allows for existing customers to share their superb experience through
recognizable life changes provided by FoodRX. Being that our home base is located
in Miami, Florida, we definitely have the upper hand in addressing more than
one disease, illness, cultural group, and even race. Our target market has significantly
widened through Miami’s urban population.
As FoodRX continues to grow in more than
just preparing meals, by adding new products to our venture, the business concept
inevitably changes when it comes to demographics. To organize a business, to
support the ongoing production of our service and product a few things come
into play. First, research. Second, funds are needed to begin the findings of fresh,
and natural ingredients. Next, experience, background, and networking our necessary
to communicate with the right professionals where we can find the market necessary
for the product and service FoodRX will provide. Once the partnerships with reputable
medical professional are made, we begin to market our product. A store front
for FoodRX should be located in a busy, semi-professional, young to middle aged
neighborhood where customers can find it accessible and convenient. Employees
needed per store should vary on volume. Since FoodRX will offer on the spot
meals, as well as, prepped weekly meals, shakes/smoothies, employees of food
background are especially helpful. FoodRX wants to employ individuals that are
passionate about helping others in need as well as conserving the environment. As
a business, having a motto and specific goals are important and are to be
implemented each and everyday.
The Three Minor Elements:
The most
important resource for FoodRX is the freshness and natural aspect of the
food/ingredients used to compile meals. Besides our actual product and service
or even process, FoodRX will make it hard for competitors to copy passion. Our
beginning began with the idea of helping others, our process and progress in
the business continues because of our passion. Success comes from the FoodRX
team working along side each other to reach a goal.
FoodRX has just
started. With rapid growth we hope to open more locations across the country. We
hope to make our consumers and our community more aware of how limitations on
consumption can ultimately be taken care of. We want to inform and reintroduce individuals
to the idea of eating natural to provide benefits to mind, body, and soul.
FoodRX will soon begin
to introduce shakes/smoothies to our existing customers. Over the last few
months of being significantly successful in the food aspect of FoodRX, we found
that many customers had limited time for a healthy snack. Due to feedback and
results from marketing, we have found that this new product will be popular
amongst our customer base. As an entrepreneur, my next move is creating a brand
that incorporates FoodRX’s motto. In five years, I hope that FoodRX becomes well
known and that my locations begin to be franchised. In the following decade,
FoodRX will help me achieve my goal of making individuals aware of healthy
alternatives. I hope, with the help of my business, to become a spokesperson
for the ill, providing assistance, alternatives, and support through seminars and
conventions.
